Growing. Metrics and Key Learnings.

When I started the Classic_DM channel, the goal was then and it still is, to go back in time to 1978 when I was 13 and replay the classic modules of G1-G3 and D1-D3. Along the way, things have really unfolded into unique directions I never planned for, but in a fun way! This article explores some of those details.

2018 basic view metrics. At the end of the year - about 40 subscribers.

2018 basic view metrics. At the end of the year - about 40 subscribers.

By the end of the year the channel established an interesting rhythm with a variety of videos that appeal to different types of YouTube watchers.

Live play sessions of G1 - Steading of the Hill Giant Chief

Live play sessions for G2 - The Glacial Rift of the Frost Giant Jarl

Since I drew all the battle maps for each show freehand using an old school architectural style I like, I decided to stream these live on Twitch for fun too. To archive these, I created a playlist called Map Drawing.

Developed a new series called 1st Edition for New Players, designed to give a new player or 5th edition player a real straight up overview of the game, where to get the PDFs, what rules matter, class overviews, combat tutorials, etc. This caught on, so I will try and do more of these. I recently did one video as a request.

There is also a small playlist called DM’s Guide, that’s a behind the scenes look at Module and Encounter design, how I made my old school battle glass and other laid back, insider-vibe content.

Since January 1, I moved all my content off Patreon and to my author page, where you are right now. This resulting in a big bump in subscribers and visitors. Hopefully, this website helps players get a handle on where all the expanding content is! The reason for this was I found a majority of viewers were coming from FaceBook to check out the videos, but since Patreon makes you have an account to do anything, they stayed clear, most likely due to the association with money. I recently revised my Tiers to be cheaper than a space-cabbage.

So far in 2019, (as of January 14th) 5,000 minutes of watch time in less than 14 days as compared to around 15,000 minutes in 3 months in 2018.

So far in 2019, (as of January 14th) 5,000 minutes of watch time in less than 14 days as compared to around 15,000 minutes in 3 months in 2018.

Watch Time

I think we have a few things going on here. First of all, we have more subscribers and more folks are checking out the content, so that’s cool. I also think that a 4 day promotion I ran on FB helped get the word out (reached about 4,000 people and had over 130 click throughs) after I moved all the content off Patreon to my Video Game Industry website where my novel, Iron Will Rust lives. Since the 1st Edition for New Players video series is getting more attention, I plan on doing more of these, but want to make sure all the other content themes stay strong as well.

Original Module Series

Myself and some other game industry folks who grew up playing 1st Edition have collaboration plans for this year, so keep your eyes peeled here. The first thing that’s going on is I’m writing and designing an original 6 part module I plan on self-publishing early in 2019 after some local playtesting. (Will be under OSRIC of course as the new OGL is 5th edition-centric) I plan on running videos on that and am even thinking of filming some of the playtests. I already captured the deaign sessions for this, but won’t release those until the module prints.

Summary

Back to metrics. In summary, spread the word. My goal is to reach more players and generate D&D fun for all ages. I can’t wait to see what happens in the next 3 months!

If there is something you’d like to see, leave a comment. After all, I’m doing this for the kid in us all.